I am a huge supporter of direct-to-consumer wine purchasing. While most of my everyday wine consumption is still satisfied through retail channels, more and more of my special bottles are being delivered directly from the source. From a consumer perspective, this has some serious advantages. Access to small production, artisan releases and producers being the most obvious benefit.
Direct to consumer also allows wineries and winemakers to keep costs down at a retail level. Eliminate direct sales through mailing lists and the prices in stores would naturally rise. It is great for both consumers and sellers—wholesalers and governments, on the other hand, are not as happy. Get ready, a fight is in the works—HR 5034.
Brian Loring has combined his love of Pinot Noir and his skills at making it with a web-based, word of mouth, direct-to-consumer marketing and sales model to bring the consumer small-lot Pinots from sought-after vineyard sites in California and Oregon at comparatively good prices. Brian’s Pinots tend to show more intense layers of flavor, often are a tad higher in alcohol, and accessible right out of the gate. They are made to perform well in realtime.
Compelling and difficult to keep up with. This Pinot has a very charged presence showing a nose of heady sage, cherry, lavender, and a hint of burnt match—complex, compelling aromas. A definite heartiness of texture, savory mouth-fullness, and a finish that reminded me of cheese—aged gouda to be specific. Dark cherry, raspberry, currant and sweet balsamic presented nicely on the palate. Herbal, and dank—it favors live earth characteristics over mineral earth. There is the slightest hint of grape bubble gum—bubble gum sitting on a bed of moss perhaps.
Learn more about Brian loring and LWC on Wine Library TV.